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Bilge Serin wrote the representation of housing futures in mass media

Posted: November 21, 2017 at 4:27 pm   /   by   /   comments (0)

Bilge Serin has recently published a blog on the representation of housing futures in mass media ‘Ever wanted something more? – Mass Media Representation and Housing Futures’ on Institute for Social Policy, Housing, and Equalities Research Blog.

“Ever wanted something more? Ever thought there could be a better way to live free from the shackles of the old tired world?”  The above slogan is from an advertisement for a fictional housing development in the recent movie High-Rise. The movie is an adaptation of J.G. Ballard’s novel written in the 1970s. This fictional advertisement has many similarities with actual ones for so-called luxury housing developments, and presents a trend in the representation of housing futures in mass media – in the UK and in many other contexts. Representation of housing futures in mass media is an interesting issue. First of all, it is an intricate one involving various layers – from the representation of everyday life and future residents, to the construction of the housing project itself. Understanding this mass media discourse is critical in understanding the production of ‘idealised’ housing futures. …..

Serin, B 2017, ‘Ever wanted something more? – Mass Media Representation and Housing Futures’ I-shere Research Blog, Heriot-Watt University

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